KFC Bringing Edible Coffee Cups To UK

Have you ever looked at your empty cup of coffee and just wished you could devour it? You’d probably survive eating your standard paper cup, but it wouldn’t be the most tasty of experiences. Thank god there’s KFC, which is introducing an edible coffee cup in the UK.

The “Scoffee” Cup is intended to promote the chicken chain’s launch of Seattle’s Best Coffee at KFC eateries in the UK. It was developed by food scientists at a company called The Robin Collective, creators of things like edible terrariums and a margarita that changes colors.

The cups consist of a cookie (or “biscuit,” as they inexplicably say in England) wrapped in sugar paper that is lined with heat-resistant white chocolate.

“We’ve infused different cups with a variety of ambient aromas including ‘coconut sun cream’, ‘freshly cut grass’ and ‘wild flowers’,” says a member of the Robin Collective to the Telegraph. “These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile.”

A KFC UK brand manager says the company has been experimenting with edible packaging “to see if it could be a feasible product to bring to market in limited quantities.”

The Scoffee Cup is still in development, but KFC plans to bring them to a limited number of stores later this year.

While the cup might look yummy in the above photo, this image posted to Instagram by the model in the photoshoot shows that the reality may be less appetizing:

by Chris Morran via Consumerist