Let’s be honest: the Banana Bunker, an adjustable plastic tube meant to protect your banana from bruising or other damage when you carry it as a snack, is a hilarious piece of snack equipment that looks like a space-age sex toy. It just does. That’s why we have to commend Groupon’s Facebook team for not only making sure to highlight the Bunker’s availability, but responding to all jokes that potential customers and Facebook jokesters made.
This kind of advertising literally pays: they’ve sold out of the 570 three-packs of Banana Bunkers that this post was meant to move, yet the post sort of took on a life of its own.
We often highlight social media marketing when it goes terribly wrong, so it’s only fair that we highlight when it’s done correctly. Well done, Groupon.
Banana Bunker [Facebook] (via Adweek)
by Laura Northrup via Consumerist
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