Tuesday, May 31, 2016

SodaStream Wants You To Make Your Own Beer At Home

Though you probably know at least one at-home brewer who has gone to some lengths to buy all the equipment and materials necessary to whip up a batch of beer in their own kitchen, there are others who perhaps aren’t willing to go those lengths, but still like to be a bit DIY. For those folks, SodaStream has a new “homemade” beer system that brews beer much in the same way it makes soda — no knowledge of wort or hops required.

The Beer Bar only makes one beer so far, a light beverage called “Blondie,” which contains 4.5% alcohol by volume and has “a smooth authentic taste, and a hop filled aroma,” SodaStream says.

The system works by adding Blondie concentrate to sparkling water, resulting in about three liters of beer per one liter of Blondie concentrate.

beerbar

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” Daniel Birnbaum, Chief Executive Officer of SodaStream said in a statement.

So far, the Beer Bar is available only in “some of Europe’s beer capitals,” the company says, including Germany and Switzerland. Other markets are expected to launch the Beer Bar in late 2016 and 2017.


by Mary Beth Quirk via Consumerist

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