Pizza Hut Takes Ads Featuring People Who Hate Its Products To Australia

A recent Pizza Hut ad that you’ve probably seen on TV features the chain purportedly bringing some of its new crusts and toppings to a small town in Italy, where old people hated everything. While pizza crust stuffed with Vegemite/Marmite isn’t new in Australia and New Zealand, this ad bragging about how much foreigners hate it is new.

The test subjects are supposedly young foreigners staying in a backpackers’ hostel. That makes sense, since international travelers staying in a hotel are a population of adventurous people who will be interested in free food. While enthusiastic at first, the backpackers found the pizza revolting.

Of course, not everyone in the countries where Marmite and Vegemite are traditionally served enjoys the yeasty spread, so there are plenty of Australians who would never order this. Some people enjoy it in small quantities, not the gobs of it that The Hut shows being slathered alongside the mozzarella in this crust.

Wonderful Pizza Hut Ad Shows People Being Totally Disgusted by Its New Pizza [AdWeek]

by Laura Northrup via Consumerist